SEOmoz summed up the basic of Search Engine Optimization with their Beginner Guide to SEO.

Search Engine Optimization still plays a great part for web traffic. Some SEO companies are charging thousands of dollars for website optimization, but fact is SEO could be done by some learning and testing, which is definitely worth the time to explore.

The guide cover some essential SEO topics…

1. What is SEO?
2. How search engines operate
3. How to Conduct Keyword Research
4. Critical Components of Optimizing a Site
5. Building a Traffic-Worthy Site
6. Growing a Site’s Popularity
7. Conclusion: Crafting an SEO Strategy
8. Links to More Information & Resources

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